Syna World has redefined urban fashion by fusing cultural influences with avant-garde design and sustainability. The ability of the brand to effectively merge bold aesthetics with functionality has been well-received by the global audience and propelled its growth at such a rapid pace. At the end of 2023, urban fashion accounted for more than $220 billion within the global fashion industry, and Syna World had positioned itself at the front with collections that were very modern yet timeless.
The brand uses heavy-duty fabric, such as 450 GSM for hoodies and 12 oz. denim in pants, to ensure durability and comfort. These exceed the average industry standards where fabrics usually weigh about 300 GSM for hoodies and 10 oz. denim. With such quality attention to detail, Syna World has been able to amass a return customer base of about 75%, as per an independent survey conducted in 2022.
Syna World’s storytelling-driven designs stand out in the saturated market. For instance, the “Future Archive” collection they launched in 2023 is about the intersection of digital art and urban life, with clothes featuring AR codes that unlock interactive content. This innovative use of technology aligns with trends seen in brands like Nike and Adidas, which have also integrated AR into product launches as a way to engage tech-savvy consumers. However, Syna World’s method still manages to stay unique as it closely ties these into its theme of urban exploration and preservation of culture.
As Karl Lagerfeld once said, “Fashion is a language that creates itself in clothes to interpret reality.” Syna World is just that, representing this quotation by showing reflections of current social issues through their designs. With inspiration from sustainability, the “Reclaimed City” collection uses recycled fabrics and eco-friendly dyes that reduce the environmental impact by 40%, compared to more traditional methods. This does align with the priorities of younger consumers, 67% of whom include sustainability in their purchase decisions.
In fact, this company has also collaborated with different artists. One such instance is the collaboration with graffiti artist Maxx Stone, which resulted in a capsule collection that sold out in 48 hours, reaping over $150,000 in revenue for Syna World in 2022. These are basically collaborations that bridge the gap between art and fashion and create pieces that resonate across the board.
Syna World’s direct-to-consumer model further redefines urban fashion in terms of accessibility to high-quality pieces. The brand saves on costs by eluding the traditional retail channel, enabling them to offer their products at premium quality and at competitive prices. At Syna World, a typical hoodie would go for $80, while similar items at Supreme usually go for upwards of $150. Affordability begets a larger demographic sans sacrificing quality.
With a newer perspective in design, Syna World has kept challenging urban fashion, now for sustainability and cultural relevance. For more information, visit Syna World.