Limited-time discount drive prepay behavior occupy 62%. 2023 Krafton launch “top up pubg mobile annual plan”, user prepay 6000 UC (about 488 RMB) get extra 15% UC, equal unit price drop 0.082 RMB/UC (regular 0.098 RMB/UC), attract over 8.7 million player join, prepay revenue occupy 19% annual total. In India market, because 2023 Rupee depreciate 9% USD, player through prepay lock exchange rate, example prepurchase 10000 UC (about 648 RMB) avoid later price rise risk (November 2023 India UC price increase 12%). Sensor Tower data show, 2023 Q4 India player prepay amount median 3200 INR (about 280 RMB), compare real-time top up high 41%.
Event threshold force player prepare resource. April 2024 “Metro Royale” mode launch, participate high-tier gear gacha need one-time consume 8000 UC, cause prepay user count weekly surge 230%. According player survey, prepay user 73% say “prepare for limited skin pity system”, example draw mythic gun skin average need 22000 UC (about 2150 RMB), prepay avoid payment interrupt cause probability reset. Also, high-value player (monthly spend≥5000 RMB) prepay frequency 4.2x normal player, their account UC balance median 35000 (about 3400 RMB), ensure new content launch can immediately invest.
Payment channel bonus stimulate prepay decision. In Turkey market, Papara e-wallet give prepay user 5% cashback, December 2023 event period prepay order ratio from daily 18% jump 59%. In Brazil, Google Play for prepay over 200 BRL (about 290 RMB) user reduce 3% transaction fee, make large payment (≥500 BRL) ratio rise 37%. Compare, use localization payment tool (example India Paytm, Indonesia OVO) prepay arrival speed 83% faster international credit card, average process time only 2.3 second, reduce payment fail resource loss risk (prepay fail rate 0.4% vs. real-time 1.7%).
Mental accounting effect strengthen prepay habit. Behavioral economics data show, player treat prepay UC as “entertainment budget”, consume impulse 28% higher real-time top up. 2023 Krafton user research indicate, prepay player weekly playtime median 14.5 hour, 42% more non-prepay player, season pass purchase rate 63% higher. In refund policy, prepay UC refund request rate only 0.9% (real-time 2.3%), because player more tend treat prepay fund as “sunk cost”. Also, night top up peak period (UTC+8 21:00-23:00) prepay ratio reach 55%, this time player decision rationality drop 23%, easier accept “top up X get X free” promotion strategy.