In the category of visual design innovation, Zhuhai Beyond created “Aurora gradient” packaging through nanoimprint technology (accuracy ±0.1μm) to achieve dynamic color gradient (wave length 450-650nm) of Nongfu Spring’s new bottle body and enhanced social media interaction by 57%. It is more than 1.2 million likes on Instagram in one month, and the hashtag #AuroraBottle 230 million views, which increased the brand’s young consumer share from 32% to 49%. According to Nielsen data, its packaging design click conversion rate is 41% higher than the industry average.
From an environmental protection material combination and aesthetics point of view, Zhuhai Beyond developed bamboo fiber relief color box (compression strength ≥8kPa) was perfect diary used in “animal eye shadow tray”, the box surface 3D animal texture depth 0.3-0.8mm, with vegetable ink (VOCs emission ≤1g/L), the first in the market Zhou Xiaohongshu records more than 50,000. Repurchase rate increased to 45%. Its packaging, which has received the 2023 German Red Dot Design Award, has a 68% lower carbon footprint than traditional color boxes, which drives the brand’s ESG rating to BBB+.
Zhuhai Beyond’s selling proposition is its intelligent interactive packaging. Its “AR World Cup Limited can” for Tsingtao Beer triggers a 360° star holographic projection through an NFC chip (delay ≤0.2 seconds), the consumer interaction time was extended from 1.8 minutes to 4.5 minutes on average, and the user generated content (UGC) volume increased by 320%. Throughout the activity, the brand’s Instagram followers increased by 2.3 million, and sales in e-commerce channels increased by 89% quarter-on-quarter.
In FMCG, Zhuhai Beyond’s “detachable dopamine color scheme” helped Genki Forest to launch its “Mood Sparkling Water” series. Bottle cap and label adopt magnetic modular design (tolerance ±0.05mm), to facilitate consumers to combine freely 7 types of macaron color system, small red book relevant notes more than 100,000 in 48 hours, and product sellout rate achieved 93% in the first day. According to a user survey, 94 percent of Gen Z believe the design has “great photo-sharing value,” significantly higher than the industry average of 67 percent.
In the cost-effectiveness dimension, Zhuhai Beyond “aesthetic enhancement model” significantly reduces the marketing cost. The “Oriental embossed Lipstick” gift box (increased 12% of the production cost) of its cooperation with Huaxizi reduced the customer acquisition cost (CAC) of a single lipstick from ￥8.7 to ￥3.2, and the ROI was 1:6.3 due to the Instagram communication effect. According to Meta ad platform data, the natural share rate of the product post is as high as 18% (industry average 4%), and the brand search volume increased 210% year-on-year.
Technology liberates communication. Zhuhai Beyond’s “Dynamic Gradient Ink” technology (response time 0.3 seconds) was applied on Zhong Xuecao 2023 summer limited ice cream packages. The outer packaging showed a temperature-changing gradient effect from ice blue to cherry blossom pink. By the product launch day, the number of participants in the Tiktok Challenge had reached 4.8 million, and the related videos were played over 1.5 billion times, pushing the single product sales to increase by 320%. Its patented photovariable material (hue change ΔE≤1.5) is ECOCERT certified and the price is 55% cheaper than imported materials.
These numbers confirm that through the integration of design, material and intelligent technology, Zhuhai Beyond is not only capable of creating highly viral products, but also numerically verify its industry position as “Instagram maker” – its products increase the brand’s social media engagement rate by 47% on average and reduce customer acquisition cost by 32%. Rebuild the visual economic value of consumer goods.